The Future of Commerce in 2022
Shopify’s annual report on what’s trending in commerce—in ecommerce, retail, + shipping and logistics. Here’s how we position Shopify as the thought leader in the “future of commerce” category.
Client
Shopify
Year
2022
Role
Content Designer
Problem
In Shopify’s biggest campaign to kick off each new year, how do we start strong by generating as much traffic to the campaign, report downloads, + marketing leads as possible?
An example of The Future of Commerce in 2022’s visual identity. Take note of the paper-like texture of the white background and the choice of font to give off a vintage feel of a real report. Goal
To be the most widely-read industry report on commerce trends out there.
An example of how we chose to display data visualization, content hierarchy, and report research on the site’s interface.4.2m+
page views within 1 year after launch.
Results
13,000
net new leads within 1 year after launch.
$43m
influenced opportunity value within 1 year after launch.
An example of one of the creative concepts we used to promote The Future of Commerce in 2022. Here's an animated paid digital ad that focused on stats.Responsibilities
Deliver creative direction + design system of overall campaign—driving a cohesive concept narrative across the full user experience. Brand Kit includes creative concept + theme, campaign messaging, design foundations, application of assets, voice + tone, + logo lockup.
Edit site copy—prioritizing readability.
Inform content strategy of site—including the hierarchy of information, the flow from chapter to chapter, data visualization, research insights, + content models.
Create content design across the end-to-end user experience—including site, paid digital ads, email marketing, video assets, + research report.
Work closely with members in cross-functional disciplines such as developers, designers, researchers, + product managers.
Another look at The Future in Commerce in 2022's brand identity in a paid digital ad for Instagram.