Where I’ve been

Quicknotes on Kaylynn:

• I’ve worked across nearly the entire umbrella of content:

  • creative copywriting >> (more specialized) conversion copywriting >> content strategy >> content design

• I’m pretty adaptable:

  • I’ve worked in various industries:

    • both B2C and B2B

    • performance marketing >> UX agency >> social media >> legal tech software >> e-commerce

  • I’ve worked in various-sized companies at different growth stages:

    • small (30 employees) >> post-hyper-growth (1000 employees) >> hyper-growth (200 employees doubling to 400 in 2 years) >> more established (10,000 employees)

  • I’ve been embedded on different kinds of teams:

    • creative brand team (designers, copywriters, videographers, + art directors) >> content team (all writers) >> marketing UX team (UX designers, developers, motion designers, + content designers)

• I’m very interested in accessibility (i.e. the research, best practices, and UX writing).

• I excel in these areas:

  • Clear, short-form copy—product copy, copy driving conversion, ad copy, + landing page copy.

  • Content design/UX writing—copy that covers multiple touchpoints, copy that navigates users across a process, + microcopy.

  • Campaign development—from creative concept to launch to execution of assets in between, + design systems.

  • Owning growth marketing channels—paid ads, email marketing, microsites, + working with data.

  • Content strategy—IA, content audits, content hierarchy, user personas, value props, wireframes, etc.

• I do process-related things, too—workshops for content advocacy, creative briefs, playbooks, SLAs, copy templates, + brand content + style guides.

• I’ve worked most recently on a Marketing UX team, then a Core Product Marketing team at Shopify.